Assured Life Care (“ALC,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when you visit our website, contact us, request home healthcare services, or receive care from our healthcare professionals.
This Privacy Policy explains what information we may collect, why we collect it, how it may be used or shared, and the choices and rights available to you.
1. Information we collect
Depending on how you interact with ALC, we may collect the following categories of information.
1.1 Personal information
- Full name
- Age and date of birth
- Gender
- Residential or service address
- Email address
- Telephone or mobile number
- Emergency contact details
- Information provided by a family member or authorised representative
1.2 Health and medical information
Because ALC provides home healthcare and critical patient-care services, we may need information relating to the patient’s care, including:
- Current and previous medical conditions
- Diagnoses and allergies
- Medications
- Treatment and care plans
- Vital signs and clinical observations
- Laboratory reports and test results
- Medical history
- Hospital or discharge information
- Physiotherapy or rehabilitation requirements
- Other information necessary to provide appropriate home healthcare
1.3 Payment and billing information
- Billing information
- Service invoices
- Insurance-related information
- Payment transaction information
- Information necessary to process refunds
We aim to limit collection of payment information to what is reasonably necessary for the relevant transaction.
1.4 Website and technical information
- IP address
- Browser and device information
- Operating system
- Pages visited
- Website interaction information
- Cookies and similar technologies
- Approximate location information where permitted
1.5 Communications
- Phone calls
- Emails
- Website enquiries
- Home-care requests
- Appointment and service enquiries
- Feedback
- Complaints
- Other communications with ALC
2. How we collect information
Directly from you
- When you contact us by phone or email
- When you submit a website enquiry
- When you request home healthcare
- When you provide information during service registration
- When you communicate with our care team
During healthcare services
Information may be collected by authorised healthcare professionals while assessing or providing care to a patient.
Automatically
Our website may use cookies, analytics, and similar technologies to understand website usage and improve functionality. A copy of a form confirmation may also be stored in your browser so you can see that the enquiry was sent.
From authorised third parties
Where appropriate and permitted, information may be received from:
- Hospitals
- Doctors or healthcare professionals
- Diagnostic providers
- Family members or authorised representatives
- Insurance providers
- Other healthcare partners involved in coordinating care
3. How we use your information
3.1 Healthcare service delivery
- Understand the patient’s healthcare requirements
- Coordinate home healthcare services
- Provide critical patient care at home
- Arrange trained healthcare staff
- Develop and manage care plans
- Coordinate with doctors and other healthcare professionals
- Arrange required medical equipment
- Monitor patient care where appropriate
- Respond to healthcare emergencies
3.2 Administration
- Schedule services
- Coordinate staff and visits
- Maintain service records
- Prepare invoices
- Process payments
- Manage insurance-related documentation where applicable
- Maintain required business and healthcare records
3.3 Communication
- Home-care enquiries
- Service confirmations
- Appointment or visit information
- Follow-ups
- Service updates
- Important healthcare-related communications
- Responses to questions or complaints
Marketing communications, where used, are sent only in accordance with applicable consent and communication requirements.
3.4 Service improvement
- Improve our healthcare services
- Review service quality
- Train and supervise staff
- Understand service requirements
- Conduct internal operational analysis
- Improve website usability
Where information is used for analytical purposes beyond direct care, we aim to use appropriately anonymised or aggregated information where practical.
3.5 Legal and regulatory requirements
- Comply with applicable laws
- Respond to lawful government requests
- Respond to court or regulatory processes
- Prevent fraud or unlawful activity
- Establish, exercise, or defend legal claims
4. Legal basis for processing
Depending on the circumstances, ALC may process personal information based on:
- Your consent
- Your request for healthcare services
- The need to provide or manage contracted services
- Applicable legal or regulatory requirements
- Protection of vital interests in an emergency
- Other lawful grounds available under applicable data-protection law
5. Sharing of information
ALC does not sell personal information to third parties. Information may be shared when reasonably necessary for healthcare delivery, business operations, or legal compliance.
Healthcare providers
- Doctors
- Nurses
- Physiotherapists
- Medical specialists
- Hospitals and clinics
- Diagnostic laboratories
- Other healthcare professionals involved in the patient’s care
Service providers
Where necessary, information may be shared with trusted providers supporting:
- IT systems
- Website infrastructure
- Medical equipment
- Payment processing
- Administrative operations
- Insurance-related processing
- Delivery of website enquiry emails to ALC
Legal and regulatory authorities
- Government authorities
- Courts
- Law-enforcement agencies
- Healthcare regulators
- Other legally authorised authorities
Authorised family members
Information may be shared with family members, guardians, or other representatives where the patient has authorised such disclosure or where disclosure is otherwise legally permitted or required.
6. Data security
ALC takes reasonable measures to protect personal and health information against unauthorised access, loss, misuse, alteration, or disclosure. Depending on the systems involved, safeguards may include access controls, authentication, secure communication, restricted access to patient information, confidentiality obligations for personnel, security monitoring, backup and recovery, and secure handling of physical records.
No method of transmission or storage is completely secure. We work to protect information using measures appropriate to the service.
7. Cookies and website technologies
Our website may use cookies and similar technologies to:
- Enable essential website functionality
- Remember preferences
- Understand website traffic
- Improve website performance and user experience
- Measure the effectiveness of website content
Depending on the technology in use, cookies may include essential, functional, analytics, and marketing cookies. You can control cookies through your browser settings. Disabling certain cookies may affect some website functionality.
8. Data retention
ALC retains personal and healthcare information only for as long as reasonably necessary for the purposes for which it was collected, including providing healthcare services, maintaining appropriate healthcare records, meeting legal or regulatory requirements, resolving disputes, maintaining business and financial records, and protecting legitimate legal interests. Specific periods depend on the type of information and applicable requirements.
9. Your privacy rights
Subject to applicable law and relevant limitations, you may have the right to:
- Access information about personal data held by ALC about you
- Request correction of inaccurate or incomplete personal information
- Withdraw consent where processing is based on consent, subject to legal limitations
- Request deletion of personal information where applicable law permits
- Contact ALC regarding concerns about how your information is handled
10. Children’s privacy
ALC may provide healthcare services to patients of different ages. Where information relating to a minor is required, we may obtain and process it through a parent, guardian, or other legally authorised representative, subject to applicable law. We do not knowingly seek unnecessary personal information from children through our website.
11. Third-party websites
Our website may contain links to third-party websites or services, including maps and messaging. ALC does not control the privacy practices of independent third parties. Review the privacy policy of any external website before submitting personal information.
12. Changes to this Privacy Policy
ALC may update this Privacy Policy to reflect changes to our services, website, applicable requirements, or data-processing practices. The updated version will be published on this page with a revised “Last updated” date.
13. Privacy and grievance contact
For privacy-related questions, requests, or complaints, contact:
Assured Life Care (ALC)
Near Fortis Hospital, Chandigarh Road
(Near Hospital Exit Gate)
Ludhiana, Punjab, India
Phone: +91 89793 47885
Email: assurelifecaree@gmail.com
14. Grievance redressal
If you have a concern about how ALC handles your personal information, contact us using the details above and include enough information for us to understand and investigate it. Where applicable, you may also have the right to approach the relevant data-protection or regulatory authority under applicable law.
15. Consent
Where consent is required by applicable law, ALC will seek appropriate consent before processing personal information for the relevant purpose. Where healthcare information is necessary for providing requested care, processing may occur on another lawful basis where permitted. Contact ALC if you have questions about how your information is processed.
Assured Life Care (ALC). We care. We commit. We stay.